Apple B2B Sales Course
Master the complete Apple B2B sales cycle — from foundational strategy to advanced customer engagement in this hands-on, two-level training program tailored for sales professionals in the Apple partner ecosystem.
Duration: 2 Days
Format: Onsite or Online
Audience: Sales Professionals, Account Managers, Partner Teams, Channel Sales Consultants
Course Overview
This 2-days training program delivers the complete skillset needed to position, present and sell Apple solutions in the B2B space. Combining both Level 1 and Level 2, the course is built for sales professionals working with Apple-authorized partners and focuses on real-world execution, strategic sales thinking, and customer-facing excellence.
Level 1 builds the essential knowledge and structure of Apple’s B2B sales strategy, including demand generation, proposal development and Apple solution positioning.
Level 2 takes participants into practical application with roleplay scenarios, objection handling and team-based presentation challenges. Participants simulate selling to a CIO, CFO, and CEO, mastering the art of high-level Apple solution selling.
Course Outlines
Sales Strategy
Demand Generation (Planning and Execution)
B2B Sales Challenges and Opportunity Handling
Why Apple at Work / Why Mac in Business
Deployment Models Overview
Proposal Building & Costing Simulation
TCO (Total Cost of Ownership) & TEI (Total Economic Impact)
Service Offerings Design
Objection Handling Framework
Role Plays with CIO, CFO, CEO
Pretended Company Scenario & Team Presentations
Who Should Attend?
• Apple Authorized Reseller Sales Teams
• Partner Account Managers and Business Development Managers
• Sales Consultants preparing for enterprise engagements
• Channel Partners expanding into B2B or Public Sector
• Presales and Inside Sales professionals supporting Apple
• New joiners onboarding into Apple partner organizations
• Sales Leaders aiming to unify and upskill their teams
Course Benefits
• Gain a full understanding of Apple’s B2B sales methodology
• Improve prospecting, proposal creation, and executive engagement
• Create compelling business cases using Apple’s financial tools (TCO, TEI)
• Build and pitch service bundles around Apple solutions
• Strengthen objection handling skills through live scenarios
• Practice presenting to IT and business decision-makers
• Leave with reusable tools, pitch frameworks, and templates
Win More Business with Apple
